Hello there, I'm Ting Yu,
a product designer who enjoys challenges

I am dedicated to simplifying complex problem and deliver a delightful user experience
About

Hi, I'm Ting Yu, a passionate designer dedicated to simplifying complex problem and deliver a delightful user experience.
As a creative person, I thrive on providing innovative solution to address challenges. With my superpower, my keen aesthetic sense, I can transform interfaces into stunning and clean designs. Also I greatly enjoy collaborating with others and fostering a friendly and positive work environment.
Currently working as a Product Designer at LINE TV, with expertise in the end-to-end design process. My responsibilities include research, user flows, wireframes, design solutions, delivering High fidelity interface and UI review.
Experience
Product Designer
2021 - now / LINE Crop - LINE TV
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Improved interface design, user experience, and design systems for LINE TV across iOS, Android, web, and TV platforms, using an end-to-end design process.
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Streamlined project discussions with User Flows, wireframes, and prototypes, facilitating collaboration in agile development and ensuring effective communication with PMs, RDs, and QA.
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Enhanced LINE TV features by prioritizing a user-centered approach, utilizing insights from competitor research, usability tests, interviews, and workshops. This data-driven strategy addressed user needs and resolved pain points, ultimately improving the user experience.
UIUX Designer
2019 - 2021 / Institute for Information Industry , III
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Created a design system aimed at achieving consistency and scalability, encompassing logo design and systematic icon creation.
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Conducted user interviews, designed and analyzed questionnaires, and developed user-centered solutions based on gathered insights.
Founding member / UIUX Designer
2017 - 2018 / D8AI Inc.
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Contributed to CIS design, AI chat-bot app, and Official website.
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Responsible for presenting and proposing design concepts to clients.
Education
Bachelor of Design, National Taiwan Normal University
Graduate degree, 2014 - 2017, Taipei Taiwan
Bachelor of Design, University of the West of England
Exchange program, 2016 - 2017, Bristol UK
What I love
Walking Dog
Ceramics / Wheel throwing